Together with the Paper Straw Co, BillerudKorsnäs has developed the first functional 180° U-Bend straw, made out of paper. The straw is made to be used for individual drink cartons such as juice, milk, and water. The long term market potential, as well as positive sustainability impact, is extensive.
BillerudKorsnäs has just filed a patent of the U-Bend paper straw in cooperation with The Paper Straw Company, who will produce the straw in Manchester, England and in the US. The end-users will be consumers buying individual drink cartons filled with juice, milk or water. Made out of FibreForm, a uniquely shapable paper patented by BillerudKorsnäs, the U-Bend paper straw is durable and recyclable. The straw-based on materials from sustainably sourced forests is also biodegradable, resulting in a positive impact on pollution and littering compared to plastic straws.
”The U-Bend straw is the first paper straw that is 180° bendable. It can be used together with existing drink packaging. Today many billion bendable straws are produced in a year which means that the potential for our business and our contribution to a more sustainable packaging world is, to say the least, considerable”, says Emma Hellqvist, Formable Solutions at BillerudKorsnäs.
At this moment, the company is ready to go into industrial trials with the goal to be able to commercialize by the end of this year. The key to success lies in the efforts of innovation, collaboration, and strong partnerships – in this case with The Paper Straw Co-owned by Hoffmaster Group. Aardvark® Straws is part of Hoffmaster Group and will enable the production of the U-Bend paper straw for the US-market.
“We are excited to expand our line of paper straw offerings with the patent-pending U-Bend paper straw”, says Geert Pijper, Co-Founder The Paper Straw Co.