Japan’s biggest paper manufacturers have set up crack marketing and research units to leverage global movements against disposable plastic and convince the world that a “paperised” future is more than pulp fiction.
The specially established divisions will be used to fast-track innovations that represent a paper solution to any given packaging quandary. They will also centralise the sales pitch for paper as both governments and corporations lay out their ambitions to curb plastic bags, plastic straws and other “one use” items.
