Fifty years ago, plastic was hailed as the miracle material that would change packaging forever. Today, we are more aware than ever of how plastic – for all its advantages – poses a threat to our environment and well-being.
In the UK alone 99.75% of single-use cups end up in landfills, that’s more than 2.5 billion cups per year. Half a trillion disposable cups are manufactured globally each year. The vast majority of these cups contain polyethylene plastic making recycling difficult and composting virtually impossible.
Kotkamills is tackling the global cup challenge head-on with game-changing barrier boards and packaging solutions. Unlike PE- and PLA-coated board manufacturers, Kotkamills uses an innovative water-based dispersion coating to create an effective barrier layer for demanding food and beverage packaging.
“Single-use plastic products will increasingly be replaced and for good reason. People deserve options that can be effectively recycled and that they can feel good about using. Governments, companies and consumers are taking action to make the world less dependent of plastic, so we have to rethink the role of packaging in our society. We can start to change the game by realizing that throwing disposable cups in the trash is never the solution,” says Kotkamills CEO Markku Hämäläinen.
“By making plastic free products with water-based dispersion barriers, we are putting the future of sustainable packaging in the hands of companies and consumers. Especially for fibre-based packaging producers, the rapid growth in demand for recyclable and sustainable packaging is a great opportunity. Of course, no one can change the world overnight, but we can start making a difference one cup at a time,” Hämäläinen says.