Nitin Sethi: The future will be defined by instant printing

eleven questions about print and beyond to Nitin Sethi, owner of Anand Digital Prints, Gurugram

 

What is the greatest strength of your printing firm?
We fulfil our commitments.
Which living print person do you most admire? Why?
The search is still on …
What do you consider the most overrated virtue in printing?
Unreasonable competition.
Which print technology, according to you, is the future? Why?
Future will be ruled by the technology which will provide instant printing.  Give the print command and get the print out.
Your favourite print exhibition? 
PrintPack India is my favourite exhibition. I attend most of the exhibitions where I get exposure to digital printing presses.
Which words or phrases or jargon you overuse?
Nothing specific.
If you could change one thing about your printing plant, what would it be?
I would like to change my existing printing presses with advanced printing presses.
If you were to die and come back as a printing press or software or ink, what would it be?
It would be a printing press because it collects and processes the variables and gives a final product.
A technology or a thought process you think is a passé for a 21st century press?
We are working in such a vast geography where no technology will be outdated.
What is your favourite Make in India print brand?
TechNova is my favourite Make in India print brand though we do not use much products of the company.
What do you most value in your customers?
Understanding of the jobs.

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