Rao: My vision is to develop Coral as an MNC

In the rapid fire series, PrintWeek India asks ten questions about print and beyond from R Srinivas Rao, managing director, Coral Print Pack, Hyderabad.

Coral Print Pack, Hyderabad

What is your most ‘wow’ moment?
The launch of the second unit of Coral Print Pack was a very happy moment for us.

The current fact file of your press?
Coral has an employee strength of 110 of which 88 are men and 22 are women.

When and which print job or project made you the happiest?
The printing job carried out on the substrates which had seeds embedded in it.

What do you most value in your customers?
Promptness in the dealings and abiding by the promises and assurances.

What is the trickiest colour that you have had to print?
Purple. It is an intermediate colour between blue and red which enhances the appearance and experiences of the print and very difficult to achieve.

Which technology do you prefer? 
I prefer gravure printing for its quality and speed of operation.

A technology or a thought process you think is a passé for 21st century press?
According to me, it is the letterpress.

One job you wish you had printed?
Printing on Finolex PVC pipes.

If you could change one thing about your printing plant, what would it be?
To develop Coral as a multi-national company.

What is your favourite Make in India print brand?  
Rotomac. One prefers machines that operate with highest efficiency and maximum productivity, and for me, Rotomac offers that.

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