Smurfit Kappa helps rare football boots seller achieve sustainability goal

Smurfit Kappa has developed a new sustainable eCommerce packaging solution for RareBoots4u, a supplier of classic football boots to many well-known names in world football, including Karim Benzema, Bruno Fernandes and Mason Mount.

RareBoots4u was the brainchild of two 16-year-old boys, Jake Self and Cam Sangster, who turned their passion for football boots into a thriving company. Specializing in classic boots that are no longer available to buy in shops, the company’s Instagram page regularly features famous faces from football’s hall of fame happily showing off their purchases.

RareBoots4u approached Smurfit Kappa to create a customized and sustainable packaging solution that had the flexibility to accommodate a wide variety of sizes of football boots alongside promoting its brand.

The new RareBoots4u box creates a positive customer experience with its striking design and clean lines. It also enhances the company’s sustainability credentials as it uses a reduced amount of material and is recyclable, renewable and biodegradable.

Eddie Fellows, CEO of Smurfit Kappa UK & Ireland, said: “This has been an exciting project for us to work on and, together with RareBoots4u, we have been able to develop a 100% paper-based packaging solution that reduces their carbon footprint and works hand-in-hand with their social media strategy.

“From design to inception, the dedicated team at our Barnstaple site provided a fit-for-purpose, easily-assembled solution that will help them continue to grow as a business.”

Commenting on the collaboration, Cam Sangster said: “It has been an absolute pleasure working with Smurfit Kappa in developing sustainable packaging for our wide selection of boots.”


Jake Self added: “What Smurfit Kappa was able to create for us was something incredibly unique, and the response from our customers has been excellent.


Smurfit Kappa has considerable experience in designing slick and stylish eCommerce packaging for the fashion sector with its eShoe box a popular dual-purpose solution for both retail and online sales.

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