Tag Archives: Jonathan Tame

Consumers underestimate the great recycling rate of paper

Consumers are becoming increasingly conscious of their impact on the environment, and the majority of UK consumers believe the recycling rate of paper isn’t very high. This low consumer awareness is worrying when paper is, in fact, one of the most recycled materials in the world with a recycling rate of 74%. A study, conducted by the […]

The paper industry undeservedly suffers from an environmental perception problem

Two Sides’ latest study ‘Paper’s Place in a Post-Pandemic World’ aims to understand changing consumer perceptions towards print, paper, paper packaging and tissue products. This unique insight into consumer attitudes towards one of the world’s oldest and universally used materials will be repeated biennially to monitor and report upon evolving consumer perceptions as environmental awareness […]